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Brandon Stanton, the famous photographer and creator of the blog Humans of New York, had been snapping pictures of New Yorkers and putting them online for a long time before anyone noticed. What changed? Stanton says his career really took off when he started posting mini-interviews alongside the photos that told the human stories behind the faces. The lesson is that a beautiful and striking visual on its own often comes up empty. To truly resonate with people, it helps to tell a compelling story. The Irish are world-renowned for their storytelling and ‘gift of the gab’, so perhaps it’s
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